{"id":2225,"date":"2026-10-20T16:00:43","date_gmt":"2026-10-20T16:00:43","guid":{"rendered":"https:\/\/www.fullstoppr.com\/?page_id=2225"},"modified":"2026-10-20T16:34:58","modified_gmt":"2026-10-20T16:34:58","slug":"geo-optimisation","status":"publish","type":"page","link":"https:\/\/www.fullstoppr.com\/en\/geo-optimisation\/","title":{"rendered":"GEO: Visible in ChatGPT, Perplexity &#038; co."},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; class=&#8221;fslp-fullbleed&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"fslp\">\n<section class=\"fslp-hero\" style=\"--img:url(https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2026\/10\/geo-marken-in-ki-antworten.jpg)\">\n<div class=\"fslp-wrap\"><span class=\"fslp-kicker\">GEO \u00b7 Generative Engine Optimization<\/span><\/p>\n<h1>What does ChatGPT say about you<em>?<\/em><\/h1>\n<p class=\"lead\">More and more people ask AI assistants instead of search engines. We make sure your company appears in their answers, and is described correctly.<\/p>\n<div class=\"ctas\"><a class=\"fslp-btn fslp-btn-y\" href=\"#anfrage\">Request a GEO check <span class=\"arr\">\u2192<\/span><\/a><a class=\"fslp-btn fslp-btn-ghost\" href=\"#hebel\">How GEO works<\/a><\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_column_text]\n<div class=\"fslp\">\n<div class=\"fslp-marquee\" aria-hidden=\"true\">\n<div class=\"track\"><span>ChatGPT<\/span><span class=\"dot\">\u25cf<\/span><span>Perplexity<\/span><span class=\"dot\">\u25cf<\/span><span>Google AI Overviews<\/span><span class=\"dot\">\u25cf<\/span><span>Gemini<\/span><span class=\"dot\">\u25cf<\/span><span>Copilot<\/span><span class=\"dot\">\u25cf<\/span><span>Claude<\/span><span class=\"dot\">\u25cf<\/span><span>Trade media<\/span><span class=\"dot\">\u25cf<\/span><span>Leading media<\/span><span class=\"dot\">\u25cf<\/span><span>Podcasts<\/span><span class=\"dot\">\u25cf<\/span><span>Website<\/span><span class=\"dot\">\u25cf<\/span><span>ChatGPT<\/span><span class=\"dot\">\u25cf<\/span><span>Perplexity<\/span><span class=\"dot\">\u25cf<\/span><span>Google AI Overviews<\/span><span class=\"dot\">\u25cf<\/span><span>Gemini<\/span><span class=\"dot\">\u25cf<\/span><span>Copilot<\/span><span class=\"dot\">\u25cf<\/span><span>Claude<\/span><span class=\"dot\">\u25cf<\/span><span>Trade media<\/span><span class=\"dot\">\u25cf<\/span><span>Leading media<\/span><span class=\"dot\">\u25cf<\/span><span>Podcasts<\/span><span class=\"dot\">\u25cf<\/span><span>Website<\/span><span class=\"dot\">\u25cf<\/span><\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text]\n<div class=\"fslp\">\n<section class=\"fslp-statement\">\n<div class=\"fslp-wrap grid\">\n<h2>The new search answers in <mark>full sentences.<\/mark><\/h2>\n<div>\n<p>Anyone asking for a provider, an expert or a solution today gets a ready-made paragraph from the AI, complete with names and context. Many never click further. What matters is whether you are in that answer.<\/p>\n<p>AI systems rely on sources they trust: media coverage, trade titles, clear expert positions and well-structured websites. That is exactly where PR has always worked. GEO brings both together.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_column_text]\n<div class=\"fslp\">\n<section class=\"fslp-nik\">\n<div class=\"fslp-wrap grid\">\n<div class=\"ph\" style=\"--img:url(https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2026\/10\/miriam-guenther-fullstop-pr.jpg)\"><\/div>\n<div class=\"tx\"><span class=\"fslp-kicker\">Leading the way<\/span><\/p>\n<h2>Miriam G\u00fcnther<\/h2>\n<p class=\"role\">Head of Agency Berlin \u00b7 GEO<\/p>\n<ul>\n<li>Head of Agency Berlin and responsible for GEO at Fullstop PR.<\/li>\n<li>Combines classic media relations with a clear view of how AI systems choose sources and describe brands.<\/li>\n<li>Has worked with lifestyle, tech and consumer tech brands for years and knows the newsrooms AI answers are built on.<\/li>\n<\/ul>\n<p><a class=\"fslp-btn fslp-btn-y\" href=\"mailto:m.guenther@fullstoppr.com\">m.guenther@fullstoppr.com <span class=\"arr\">\u2192<\/span><\/a><\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_column_text]\n<div class=\"fslp\">\n<section class=\"fslp-chapters\" id=\"hebel\">\n<div class=\"fslp-wrap\">\n<div class=\"fslp-head\">\n<div><span class=\"fslp-kicker\">Our levers<\/span><\/p>\n<h2>Five levers for your AI visibility.<\/h2>\n<\/div>\n<p>We measure what AI says about you today and change it where AI gets its answers from.<\/p>\n<\/div>\n<div class=\"fslp-ch\">\n<div class=\"n\">01<\/div>\n<h3>AI visibility check<\/h3>\n<p>We ask ChatGPT, Perplexity and Google\u2019s AI Overviews the questions your customers ask and document who gets named, how you are described and which sources sit behind it.<\/p>\n<\/div>\n<div class=\"fslp-ch\">\n<div class=\"n\">02<\/div>\n<h3>Media relations as a source<\/h3>\n<p>Editorial coverage in leading and trade media is one of the strongest signals for language models. We place your topics where AI systems look things up.<\/p>\n<\/div>\n<div class=\"fslp-ch\">\n<div class=\"n\">03<\/div>\n<h3>Clear expert positions<\/h3>\n<p>One face, one core topic, recurring messages: this is how machines link your name to your field. Through interviews, guest articles and commentary.<\/p>\n<\/div>\n<div class=\"fslp-ch\">\n<div class=\"n\">04<\/div>\n<h3>A website machines understand<\/h3>\n<p>Clear answers to real questions, clean structure, FAQs and structured data: we make your own pages quotable.<\/p>\n<\/div>\n<div class=\"fslp-ch\">\n<div class=\"n\">05<\/div>\n<h3>Monitoring and fine-tuning<\/h3>\n<p>AI answers change. We check regularly, report in plain language and adjust topics and channels.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_column_text]\n<div class=\"fslp\">\n<section class=\"fslp-steps\">\n<div class=\"fslp-wrap\">\n<div class=\"fslp-head\">\n<div><span class=\"fslp-kicker\">Process<\/span><\/p>\n<h2>From check to visibility.<\/h2>\n<\/div>\n<\/div>\n<div class=\"grid\">\n<div class=\"fslp-step\">\n<div class=\"n\">1<\/div>\n<h3>GEO check<\/h3>\n<p>We check, free of charge, how AI assistants present your company today.<\/p>\n<\/div>\n<div class=\"fslp-step\">\n<div class=\"n\">2<\/div>\n<h3>Strategy<\/h3>\n<p>Topics, media, spokespeople and website measures in one clear plan.<\/p>\n<\/div>\n<div class=\"fslp-step\">\n<div class=\"n\">3<\/div>\n<h3>Delivery<\/h3>\n<p>Media relations, content and monitoring, month by month.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_column_text]\n<div class=\"fslp\">\n<section class=\"fslp-faq\">\n<div class=\"fslp-wrap\">\n<div class=\"fslp-head\">\n<div><span class=\"fslp-kicker\">FAQ<\/span><\/p>\n<h2>Good to know.<\/h2>\n<\/div>\n<\/div>\n<details>\n<summary>What is GEO?<\/summary>\n<p>GEO stands for Generative Engine Optimization: everything that makes a company visible and correctly described in the answers of AI systems such as ChatGPT, Perplexity or Google AI Overviews.<\/p>\n<\/details>\n<details>\n<summary>How is it different from SEO?<\/summary>\n<p>SEO aims for a place in the list of results. GEO aims to be part of the answer. What counts most are credible sources such as media coverage, clear expert positions and well-structured content.<\/p>\n<\/details>\n<details>\n<summary>Why does a PR agency do this?<\/summary>\n<p>Because AI systems rely heavily on editorial coverage and trade media. Good media relations is therefore one of the most effective levers for GEO.<\/p>\n<\/details>\n<details>\n<summary>How quickly will we see results?<\/summary>\n<p>First changes often show after a few months, depending on how quickly new coverage and content appear and are picked up by the systems.<\/p>\n<\/details>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; class=&#8221;fslp-fullbleed&#8221; id=&#8221;anfrage&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"fslp\">\n<div class=\"fslp-form\">\n<div class=\"inner\">\n<div class=\"side\"><span class=\"fslp-kicker\">Get in touch<\/span><\/p>\n<h2>How visible are you in AI answers?<\/h2>\n<p>Request the free GEO check. It is part of our PR analysis. Requests from Germany are handled by our team in Berlin, from Austria and Switzerland by our Vienna office.<\/p>\n<\/div>\n<div class=\"formcol\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1853-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"1853\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/2225#wpcf7-f1853-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1853\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1853-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label>Name*<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label><br \/>\n<label>Company*<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"organization\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><\/label><br \/>\n<label>Email*<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label><br \/>\n<label>Phone<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span><\/label><br \/>\n<label>Website<span class=\"wpcf7-form-control-wrap\" data-name=\"your-website\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-url wpcf7-text wpcf7-validates-as-url\" aria-invalid=\"false\" value=\"\" type=\"url\" name=\"your-website\" \/><\/span><\/label><br \/>\n<label>Country*<span class=\"wpcf7-form-control-wrap\" data-name=\"your-country\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-country\"><option value=\"\">Please choose<\/option><option value=\"Germany\">Germany<\/option><option value=\"Austria\">Austria<\/option><option value=\"Switzerland\">Switzerland<\/option><option value=\"Other\">Other<\/option><\/select><\/span><\/label><br \/>\n<label>What is it about? 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