{"id":1486,"date":"2024-04-08T10:02:47","date_gmt":"2024-04-08T10:02:47","guid":{"rendered":"https:\/\/www.fullstoppr.com\/?page_id=1486"},"modified":"2026-10-20T17:08:08","modified_gmt":"2026-10-20T17:08:08","slug":"product-pr","status":"publish","type":"page","link":"https:\/\/www.fullstoppr.com\/en\/product-pr\/","title":{"rendered":"Succeeding with Product PR: Tips for Your Brand"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; class=&#8221;fslp-fullbleed fslp-herorow&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"fslp\">\n<section class=\"fslp-hero fslp-hero-s fslp-hero-svc\" style=\"--img:url(https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2026\/10\/produktlaunch-pr-markteinfuehrung.jpg)\">\n<div class=\"fslp-wrap\"><span class=\"fslp-kicker\">Services \u00b7 Fullstop PR<\/span><\/p>\n<h1>Succeeding with Product PR : Tips for Your Brand<\/h1>\n<p class=\"lead\">Launches, samples and stories that win over editors and customers.<\/p>\n<div class=\"ctas\"><a class=\"fslp-btn fslp-btn-y\" href=\"https:\/\/www.fullstoppr.com\/en\/free-pr-analysis\/\">Free PR analysis <span class=\"arr\">\u2192<\/span><\/a><a class=\"fslp-btn fslp-btn-ghost\" href=\"https:\/\/www.fullstoppr.com\/en\/services\/\">All services<\/a><\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;7%&#8221; bottom_padding=&#8221;7%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; row_name=&#8221;Save Time&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;6\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; delay=&#8221;150&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;left&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Want to raise awareness of your products and lastingly improve your brand image?&#8221; font_size=&#8221;1vw&#8221; font_line_height=&#8221;1.6&#8243; font_size_tablet=&#8221;16&#8243;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221;]Invest in targeted <strong>product PR<\/strong>, the strategic key component that sets your company apart from the competition. In a world full of information, it is not enough to simply communicate; what matters is connecting effectively with your target audience.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]With a well-thought-out <strong>communication strategy<\/strong>, tailored to your products, you can create excitement and give your <strong>brand<\/strong> a lasting <strong>boost<\/strong>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;6\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; delay=&#8221;300&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h3&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;left&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Key takeaways&#8221; font_size=&#8221;1vw&#8221; font_line_height=&#8221;1.6&#8243; font_size_tablet=&#8221;16&#8243;][\/split_line_heading]<div class=\"nectar-fancy-ul font_size_desktop_22px font_size_tablet_18px font_line_height_1-6\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>Product PR<\/strong> differs from general corporate communications in its focus on the product.<\/li>\n<li>A clear understanding of the <strong>product PR<\/strong>process is crucial to your brand\u2019s success.<\/li>\n<li>Using <strong>product PR<\/strong> effectively can help enhance your brand image and set you apart from the competition.<\/li>\n<li>Targeted <strong>communication<\/strong> builds trust and <strong>customer loyalty<\/strong>.<\/li>\n<li>Choosing the right media and adapting your messages to them are essential for effective product PR.<\/li>\n<li>A strong product<strong>PR campaign<\/strong> combines creative ideas with strategic <strong>planning<\/strong> and detailed market knowledge.<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fcc827&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1712570857541{margin-bottom: 45px !important;}&#8221; max_width=&#8221;800&#8243;]\n<h3>We help you strengthen your brand for the long term.<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][nectar_btn size=&#8221;jumbo&#8221; button_style=&#8221;see-through&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;fontawesome&#8221; url=&#8221;tel:+491705288580&#8243; text=&#8221;Call us on +49 170 5288 580&#8243; icon_fontawesome=&#8221;fa fa-phone-square&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; 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full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; constrain_group_6=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; 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text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2><b>The <em>fundamentals<\/em> and importance of effective product PR<\/b><\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]What is the foundation of every successful brand? Efficient <strong>product communications<\/strong> and strategic <strong>image building<\/strong>. These elements are essential to survive in today\u2019s fast-moving business world. Product PR plays a key role here, strengthening the relationship between product and customers and, through focused <strong>target audience engagement<\/strong> increasing both <strong>visibility<\/strong> and credibility. Find out here how product PR can move your company forward.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>What is product PR?<\/h3>\n<p>Product PR is the art of positioning your product in the media so that it earns the attention it deserves. It is about highlighting the benefits and features of your products and conveying this information to your target audience in a targeted way. The core goals are increasing awareness and reaching new customer groups.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Building a positive brand image<\/h3>\n<p>Building a positive brand image is an ongoing task that demands consistency and creativity. Through product PR, you convey the values and profile of what you offer. A mere product becomes a brand ambassador that conveys credibility and wins customers over.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>How it differs from corporate communications<\/h3>\n<p>Unlike corporate communications, which represents the overall direction of the company, product PR focuses on the unique features of your products. This attention to detail creates a deeper connection with your target audience and sets you apart from the competition.[\/vc_column_text]<div class=\"nectar-fancy-ul font_size_desktop_22px font_size_tablet_18px font_line_height_1-6\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Linking product and corporate values for a consistent brand image<\/li>\n<li>Precisely aligning marketing activities and product PR for maximum effectiveness<\/li>\n<li>Encouraging interaction with customers through targeted outreach and information<\/li>\n<\/ul>\n <\/div>[vc_column_text css_animation=&#8221;fadeInUp&#8221;]With skilful product PR, you put your brand in the best light and create a lasting competitive advantage that leads your company to long-term success.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; constrain_group_6=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;static&#8221; advanced_gradient_angle=&#8221;65&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;advanced&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;7%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2>Strategic <em>benefits<\/em> of product PR for your brand\u2019s success<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]When developing a brand, <em>market differentiation<\/em>, <em>customer loyalty<\/em> and <em>revenue growth<\/em> play a central role. Product PR is an effective tool that allows you to address and improve these aspects in a targeted way. With a well-thought-out PR strategy, your product can stand out clearly from the crowd, ultimately leading to greater <strong>visibility<\/strong> and therefore a larger market share.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]By building strong <strong>customer loyalty<\/strong> you create loyalty and trust among your customers, which develops through continuous, positive communication. This long-term relationship is invaluable for your company, as satisfied customers not only return but can also attract new prospects through word of mouth.[\/vc_column_text]<div class=\"nectar-fancy-ul font_size_desktop_22px font_size_tablet_18px font_line_height_1-6\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>Market differentiation<\/strong> is achieved by emphasising your product\u2019s <strong>unique selling point (USP)<\/strong> . Show what makes your product unique and why customers should choose exactly that.<\/li>\n<li>Targeted product PR activities promote <strong>customer loyalty<\/strong>. Authentic stories and relevant content create a positive brand image and firmly anchor your products in the minds of your target audience.<\/li>\n<li>The <strong>revenue growth<\/strong> is a direct result of successful product PR. When more people hear about your product, sales figures rise, and this has a direct effect on your revenue.<\/li>\n<\/ul>\n <\/div>[vc_column_text css_animation=&#8221;fadeInUp&#8221;]Compared with traditional advertising, product PR offers a more cost-efficient way to reach potential customers. Authentic <strong>communication<\/strong> and building public trust are the foundation of strong PR work, resulting in high credibility for your brand. This gives you an advantage over traditional advertising, which often lacks credibility.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h3&#8243; col_2_text_element=&#8221;h3&#8243; col_3_text_element=&#8221;h3&#8243; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Benefit&#8221; col_2_content=&#8221;Explanation&#8221; col_3_content=&#8221;Impact&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Market differentiation&#8221; col_2_content=&#8221;Highlighting USPs and unique selling points&#8221; col_3_content=&#8221;Differentiation from competitors, stronger market position&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Customer loyalty&#8221; col_2_content=&#8221;Authentic communication and target-group-specific outreach&#8221; col_3_content=&#8221;Greater loyalty, recommendations, building a brand community&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Revenue growth&#8221; col_2_content=&#8221;Increasing visibility and interest in the product&#8221; col_3_content=&#8221;Higher sales figures and overall revenue&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]It becomes clear that product PR is far more than a mere announcement \u2013 it is a comprehensive strategy that contributes to your company\u2019s growth. Make the most of the opportunities product PR offers to present your product effectively and gain a significant advantage in a highly competitive market.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fcc827&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1712586264166{margin-bottom: 45px !important;}&#8221; max_width=&#8221;800&#8243;]Choose Fullstop Public Relations to present your product effectively.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][nectar_btn size=&#8221;jumbo&#8221; button_style=&#8221;see-through&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;fontawesome&#8221; url=&#8221;tel:+491705288580&#8243; text=&#8221;Call us on +49 170 5288 580&#8243; icon_fontawesome=&#8221;fa fa-phone-square&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; constrain_group_6=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;static&#8221; advanced_gradient_angle=&#8221;65&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;advanced&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;7%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2>Making a targeted <em>media selection<\/em> for your product PR<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]To guarantee the success of your product PR, media selection is a critical factor. It is not just about distributing information, but about specifically reaching the <strong>target media<\/strong> that your potential customers use regularly. The aim is to achieve effective <strong>clippings<\/strong> through precise alignment and distribution of your content, which can lead to greater visibility and ultimately to sales.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]Bear the following criteria in mind to select your <strong>target media<\/strong> skilfully:[\/vc_column_text]<div class=\"nectar-fancy-ul font_size_desktop_22px font_size_tablet_18px font_line_height_1-6\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Category: Choose media that focus on your product sector or your target audience\u2019s area of interest.<\/li>\n<li>Price segment: Make sure your product information reaches media whose readership is in the same price segment as your product.<\/li>\n<li>Style: Make sure the image and style of the selected media suit your product, in order to foster a coherent perception among your target audience.<\/li>\n<li>Media type: Decide whether you want to reach your end customers through trade media for B2B communication or B2C publications.<\/li>\n<\/ul>\n <\/div>[vc_column_text css_animation=&#8221;fadeInUp&#8221;]A carefully considered selection can contribute significantly to the success of your PR activities. Use the table below as a guide for your <strong>media selection<\/strong>:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h3&#8243; col_2_text_element=&#8221;h3&#8243; col_3_text_element=&#8221;h3&#8243; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Criterion&#8221; col_2_content=&#8221;Example&#8221; col_3_content=&#8221;Your strategy&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Category&#8221; col_2_content=&#8221;Fashion magazines for clothing products&#8221; col_3_content=&#8221;Identify the leading magazines in your industry&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Price segment&#8221; col_2_content=&#8221;Luxury magazines for premium products&#8221; col_3_content=&#8221;Choose media that represent your price range&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Style&#8221; col_2_content=&#8221;Design-oriented blogs for designer products&#8221; col_3_content=&#8221;Adapt your imagery to the style of the media&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Media type&#8221; col_2_content=&#8221;Trade magazines for technical products&#8221; col_3_content=&#8221;Decide between a specialist audience and a general target group&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]Targeted media selection allows you to place your product PR in a tailored way and thus ensure effective public relations. Bear in mind that well-considered placement in the right <strong>target media<\/strong> can significantly increase your chances of <strong>clippings<\/strong> and thus your visibility within your core target audience.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; constrain_group_6=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;static&#8221; advanced_gradient_angle=&#8221;65&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;advanced&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;7%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2>Product PR: Communicating <em>content<\/em> effectively and engagingly<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]The power of effective <strong>product PR<\/strong> lies in clear and engaging communication that makes a product unmistakable. It is about conveying information in a targeted way so that the public not only notices it but also values it. The key to success is to highlight the <em>unique selling points (USPs)<\/em> and put them at the heart of your PR activities.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>The importance of clear messages and USPs<\/h3>\n<p>In a world where new products constantly compete for consumers\u2019 attention, it is essential to communicate your product\u2019s <em>USPs<\/em> clearly and distinctly. Wondering how to get your message across concisely? By identifying and highlighting your unique selling points, you can win over potential customers and retain them in the long term. After all, this is what sets your product apart from others and makes it attractive. In your <strong>communication<\/strong> focus on what makes your offering particularly valuable and irreplaceable.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Using high-quality visual material for success<\/h3>\n<p>In the age of visual media, high-quality visual material is often decisive for the first impression your product makes. High-quality, appealing product images significantly increase the chances of media coverage and are indispensable for generating attention across all platforms, from print to social media. Make sure you provide a varied selection of professional images that show your product from different perspectives and make the most of your USPs.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]The following example illustrates how you can use different types of <strong>visual material<\/strong> for different media formats:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h3&#8243; col_2_text_element=&#8221;h3&#8243; col_3_text_element=&#8221;h3&#8243; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Media format&#8221; col_2_content=&#8221;Type of imagery&#8221; col_3_content=&#8221;Goal&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Trade journals&#8221; col_2_content=&#8221;High-resolution product images&#8221; col_3_content=&#8221;True-to-detail representation of product quality&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Social networks&#8221; col_2_content=&#8221;Lifestyle images showing the product in action&#8221; col_3_content=&#8221;Emotional appeal and community building&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Online shops&#8221; col_2_content=&#8221;Cut-out images for a clear product presentation&#8221; col_3_content=&#8221;Sleek, focused presentation to support purchase decisions&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Press releases&#8221; col_2_content=&#8221;Images with an accompanying story&#8221; col_3_content=&#8221;Storytelling to spark interest and curiosity&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]Put these valuable practical tips to use to optimise your product PR and make your messages engaging and effective. This way, you ensure your product receives the attention it deserves.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; constrain_group_6=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;static&#8221; advanced_gradient_angle=&#8221;65&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;advanced&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;7%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2><em>Implementing<\/em> a successful product PR campaign<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]An effective <strong>PR campaign<\/strong> is the key to making your product stand out in the market and increasing visibility. Before you dive into the adventure, however, careful <strong>planning<\/strong> and clear goal-setting are essential. The following sections will help you shape your PR activities strategically and profitably.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Planning and goal-setting for product PR campaigns<\/h3>\n<p>Every campaign begins with an analysis of the target audience, which helps you align content precisely and address the interests of potential customers. Set clear product goals and develop a deep understanding of the market. This enables you to devise a tailored <strong>communication strategy<\/strong> that promotes your product effectively and makes it stand out from the crowd.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Tools and measures for maximum visibility<\/h3>\n<p>For maximum <em>visibility<\/em> of your product, choosing the right tools and channels is crucial. Integrate both offline and online measures into your <strong>PR campaign<\/strong>to ensure comprehensive market coverage. Essential tools include press releases, social media activities and collaboration with influencers and opinion leaders. Below you will find a detailed overview of the tools you can use for successful product PR.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h3&#8243; col_2_text_element=&#8221;h3&#8243; col_3_text_element=&#8221;h3&#8243; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Instrument&#8221; col_2_content=&#8221;Description&#8221; col_3_content=&#8221;Goal&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Press releases&#8221; col_2_content=&#8221;Up-to-date product information sent to media and trade press&#8221; col_3_content=&#8221;Generating media coverage and raising public awareness&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Event marketing&#8221; col_2_content=&#8221;Events organised specifically to present the product&#8221; col_3_content=&#8221;Direct interaction with the target audience and showcasing the product experience&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Content marketing&#8221; col_2_content=&#8221;Content that offers added value, distributed via blogs, newsletters or magazines&#8221; col_3_content=&#8221;Building a reputation as an industry expert and improving the customer journey&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Social media&#8221; col_2_content=&#8221;Cross-platform communication campaigns for broader reach&#8221; col_3_content=&#8221;Engagement and dialogue with the community and fast distribution of product information&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Influencer partnerships&#8221; col_2_content=&#8221;Collaboration with influential people who reach the target group through their following&#8221; col_3_content=&#8221;Credible product presentation by well-known personalities&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]By using these tools and measures in a targeted way and continuously aligning them with one another, you can significantly increase the impact of your <strong>PR campaign<\/strong> . Do not lose sight of the fact that continuously reviewing and adjusting your measures is crucial for long-term success.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fcc827&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1712587084118{margin-bottom: 45px !important;}&#8221; max_width=&#8221;800&#8243;]Let us significantly boost the impact of your PR campaign.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][nectar_btn size=&#8221;jumbo&#8221; button_style=&#8221;see-through&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;fontawesome&#8221; url=&#8221;tel:+491705288580&#8243; text=&#8221;Call us on +49 170 5288 580&#8243; icon_fontawesome=&#8221;fa fa-phone-square&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; class=&#8221;fslp-fullbleed fslp-imgrow&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"fslp\">\n<div class=\"fslp-imgband\" style=\"--img:url(https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2026\/10\/leistung-4011762.jpg)\"><\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(0,0,0,0.05)&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; constrain_group_6=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; 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column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;advanced&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;7%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2><em>Conclusion<\/em><\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]The importance of well-thought-out product PR for your <strong>business success<\/strong> must never be underestimated. <strong>Effective PR measures<\/strong> make it possible to increase the visibility of your products, sharpen your brand image and clearly set yourself apart from the competition. With a targeted <strong>brand strategy<\/strong> and the selection of relevant media channels, you present your products effectively and create a decisive competitive advantage.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]Positioning your product in a targeted way through <strong>effective PR<\/strong> is a decisive step towards greater brand awareness and customer loyalty. Well-thought-out communication concepts are the instrument with which you not only reach your target audience but win them over for the long term. The impact of professionally executed product PR on revenue and customer loyalty demonstrates the enormous importance of this discipline within marketing.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]Should you want support with the conception and implementation of your product PR, the PR agency <strong>Fullstop Public Relations<\/strong> from Berlin is on hand with its expertise. Our experienced team will guide you from draft to execution of your individual PR strategy, making sure your messages are heard and your brand enjoys lasting success. Contact us by phone on: <a href=\"tel:+491705288580\">+49 170 5288 580<\/a> or visit us at Liselotte-Herrmann-Stra\u00dfe 11, 10407 Berlin, to discuss your project.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; 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equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;12%&#8221; bottom_padding=&#8221;12%&#8221; left_padding_desktop=&#8221;25%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;25%&#8221; left_padding_tablet=&#8221;20%&#8221; constrain_group_4=&#8221;yes&#8221; right_padding_tablet=&#8221;20%&#8221; left_padding_phone=&#8221;24px&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;24px&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; zindex=&#8221;10&#8243; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; 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tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][nectar_responsive_text font_size_desktop=&#8221;3vw&#8221; font_size_tablet=&#8221;5vw&#8221; font_size_phone=&#8221;8vw&#8221; font_line_height=&#8221;1.1&#8243;]\n<h3>FAQ<\/h3>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][toggles style=&#8221;minimal_shadow&#8221; accordion=&#8221;true&#8221; accordion_starting_functionality=&#8221;default&#8221; border_radius=&#8221;20px&#8221;][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;What exactly is meant by product PR and how does it differ from regular PR?&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]Product PR is a form of public relations that focuses specifically on promoting and communicating the benefits of a product. It differs from general PR (corporate communications) in that it focuses directly on the strengths and features of a particular product in order to increase its awareness and image and to appeal to target groups.[\/nectar_responsive_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;How does building a positive brand image contribute to greater success?&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]Building a positive brand image fosters customer trust and loyalty. It helps to set the brand apart from competitors (<strong>market differentiation<\/strong>) and can thus contribute to <strong>increased sales<\/strong> and stronger customer loyalty.[\/nectar_responsive_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;What role do media selection and clipping play in product PR?&#8221;][vc_column_text]In product PR, it is crucial that information about the product is brought to the right media channels in order to reach the target group effectively. <strong>Clipping<\/strong> helps to monitor the results of media relations and measure the success of PR measures.[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;Why are clear messages and highlighting the USP so important in product PR?&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]<span style=\"font-weight: 400;\">Clear messages and a clearly communicated USP (unique selling point) help the target group quickly understand the benefits of the product. This makes the purchase decision easier and fosters a positive brand perception.<\/span>[\/nectar_responsive_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;How does high-quality visual material affect product PR?&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]High-quality <strong>visual material<\/strong> attracts attention and improves the chances that journalists and media will notice and report on your product. Good visual material supports the messages of product PR and can have a positive effect on brand image.[\/nectar_responsive_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;What steps are necessary to plan and implement a product PR campaign successfully?&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]A successful <strong>product PR campaign<\/strong> begins with a thorough analysis of the target group, a clear definition of the campaign goals and the development of an effective <strong>communications strategy<\/strong>. Selecting suitable communications tools and channels, as well as coordination with other teams and company departments, are also essential to success.[\/nectar_responsive_text][\/toggle][\/toggles][\/vc_column][\/vc_row][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fed34a&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;20px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h4>Everything about PR<\/h4>\n[\/vc_column_text][vc_wp_custommenu nav_menu=&#8221;46&#8243;][\/vc_column][\/vc_row][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fed34a&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;20px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h4>Our PR agency locations<\/h4>\n[\/vc_column_text][vc_column_text]<a href=\"https:\/\/maps.app.goo.gl\/oETmfsUn4e6itCGS9\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1174\" src=\"https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge-300x77.png\" alt=\"\" width=\"300\" height=\"77\" srcset=\"https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge-300x77.png 300w, https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge.png 462w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<a href=\"https:\/\/maps.app.goo.gl\/nkKayEeXfnXJgUwN8\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1174 size-medium\" src=\"https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge-300x77.png\" alt=\"\" width=\"300\" height=\"77\" srcset=\"https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge-300x77.png 300w, https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge.png 462w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; class=&#8221;fslp-fullbleed fslp-ctaband-row&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"fslp\">\n<div class=\"fslp-ctaband\">\n<div class=\"c y\"><span class=\"fslp-kicker\">Free, no strings attached<\/span><\/p>\n<h2>How loud is your brand?<\/h2>\n<p>Status quo, market, competitors, media and AI search: our PR analysis shows where you stand today and which story matters now.<\/p>\n<p><a class=\"fslp-btn\" href=\"https:\/\/www.fullstoppr.com\/en\/free-pr-analysis\/#anfrage\">Request your free PR analysis <span class=\"arr\">\u2192<\/span><\/a><\/div>\n<div class=\"c k\"><span class=\"fslp-kicker\">Workshops<\/span><\/p>\n<h2>Get your team ready for the spotlight.<\/h2>\n<p>PR strategy, media training, crisis communication or GEO: focused workshops in Berlin, Vienna or online.<\/p>\n<p><a class=\"fslp-btn\" href=\"https:\/\/www.fullstoppr.com\/en\/workshops\/\">Request a workshop <span class=\"arr\">\u2192<\/span><\/a><\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_content&#8221; 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