{"id":1476,"date":"2024-03-22T15:16:09","date_gmt":"2024-03-22T15:16:09","guid":{"rendered":"https:\/\/www.fullstoppr.com\/?page_id=1476"},"modified":"2026-10-20T17:06:54","modified_gmt":"2026-10-20T17:06:54","slug":"pr-strategy","status":"publish","type":"page","link":"https:\/\/www.fullstoppr.com\/en\/pr-strategy\/","title":{"rendered":"Developing a PR Strategy: A Guide to PR Measures"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; class=&#8221;fslp-fullbleed fslp-herorow&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"fslp\">\n<section class=\"fslp-hero fslp-hero-s fslp-hero-svc\" style=\"--img:url(https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2026\/10\/ma-kommunikation-uebernahme-fusion.jpg)\">\n<div class=\"fslp-wrap\"><span class=\"fslp-kicker\">Services \u00b7 Fullstop PR<\/span><\/p>\n<h1>PR strategy development: a guide to PR measures<\/h1>\n<p class=\"lead\">Positioning, key messages and a roadmap that fits your goals.<\/p>\n<div class=\"ctas\"><a class=\"fslp-btn fslp-btn-y\" href=\"https:\/\/www.fullstoppr.com\/en\/free-pr-analysis\/\">Free PR analysis <span class=\"arr\">\u2192<\/span><\/a><a class=\"fslp-btn fslp-btn-ghost\" href=\"https:\/\/www.fullstoppr.com\/en\/services\/\">All services<\/a><\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;7%&#8221; bottom_padding=&#8221;7%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; row_name=&#8221;Save Time&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;7\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; delay=&#8221;150&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;left&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Imagine your company receiving the attention it deserves. Not by shouting from the rooftops, but through a skilful PR strategy that lastingly increases your brand awareness.&#8221; font_size=&#8221;1vw&#8221; font_line_height=&#8221;1.6&#8243; font_size_tablet=&#8221;16&#8243;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221;]<span style=\"font-weight: 400;\">Such a PR concept is no secret of big brands, but the result of carefully chosen and well-executed PR measures tailored precisely to your needs.<\/span>[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]<span style=\"font-weight: 400;\"> It is time to take your corporate communications into your own hands, and Fullstop Public Relations shows you how.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; delay=&#8221;300&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h3&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;left&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Key takeaways&#8221; font_size=&#8221;1vw&#8221; font_line_height=&#8221;1.6&#8243; font_size_tablet=&#8221;16&#8243;][\/split_line_heading]<div class=\"nectar-fancy-ul font_size_desktop_22px font_size_tablet_18px font_line_height_1-6\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>A tailor-made PR concept is the foundation for visibility and success in the media.<\/li>\n<li>PR measures play a central role in building and maintaining a company\u2019s image.<\/li>\n<li>Effective corporate communications foster trust and reputation among your target groups.<\/li>\n<li>Deliberately increasing brand awareness takes more than advertising \u2013 it takes strategic PR.<\/li>\n<li>PR strategies are dynamic and should be reviewed regularly for their effectiveness.<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fcc827&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1711479461468{margin-bottom: 45px !important;}&#8221; max_width=&#8221;800&#8243;]\n<h3>Increase your brand awareness sustainably<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][nectar_btn size=&#8221;jumbo&#8221; button_style=&#8221;see-through&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;fontawesome&#8221; url=&#8221;tel:+491705288580&#8243; text=&#8221;Call us on +49 170 5288 580&#8243; icon_fontawesome=&#8221;fa fa-phone-square&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; 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full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; constrain_group_6=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; 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text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2><em>The importance<\/em> of a well-thought-out PR strategy<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]Imagine being able to proactively shape and steer how your company is perceived by the public. This is more than wishful thinking \u2013 it is the heart of a well-thought-out PR strategy. The significance of a PR strategy lies in not merely reacting to events, but actively influencing your company\u2019s reputation and building it up positively.[\/vc_column_text]<div class=\"nectar-fancy-ul font_size_desktop_0vw font_line_height_1-6\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Reputation management: today, your company\u2019s good name is a decisive asset. With smart PR measures, you can lastingly enhance your standing in both the media and the public eye and consolidate a positive corporate image.<\/li>\n<li>Image care: it is not enough to offer first-class products or services. Your target group must be able to actively perceive the values and qualities of your brand and take them on board positively. Through consistent image care, you ensure that your company communicates authentically and attractively.<\/li>\n<li>Business success: the impact of a professionally executed PR strategy on commercial success cannot be overlooked. A solid reputation and a strong image ultimately lead to greater willingness to buy and strengthen trust in your brand.<\/li>\n<\/ul>\n <\/div>[vc_column_text css_animation=&#8221;fadeInUp&#8221;]It is obvious that a targeted and cleverly conceived PR strategy is essential not only for immediate reputation management and image care, but also makes a directly noticeable contribution to business success. Do not leave your corporate image to chance, but take your public image into your own hands with strategic PR methods.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; constrain_group_6=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;static&#8221; advanced_gradient_angle=&#8221;65&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;advanced&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;7%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2>Fundamentals and definitions of PR concepts and strategies<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]Before you dive into the world of PR, it is crucial to understand the basics. A carefully thought-out PR strategy can be the foundation of your business success. Let us first clarify the fundamentals so that you can define your own PR goals and put together a powerful concept.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>What is a PR concept?<\/h3>\n<p>The definition of a PR concept describes a detailed plan designed to plan and implement PR measures strategically. The aim is to position your company clearly in the market and set it apart from the competition. A well-founded PR concept acts as a roadmap for your press relations and goes beyond conventional advertising.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Distinguishing between a PR concept and PR strategies<\/h3>\n<p>While a <em>PR concept<\/em> forms the basic framework for PR activities, PR strategies are dynamic approaches that set the direction for how PR goals are to be achieved. The strategies contain concrete actions and guidelines designed to place your company and its story effectively in the media and in the public eye.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Setting the goals of an effective PR strategy<\/h3>\n<p>For PR to succeed, it is essential to define clear PR goals. These goals are varied and can include, for example, building a positive corporate image, enhancing your company\u2019s reputation or managing a crisis. Effective goals not only help you establish a strong brand, but also have a direct influence on your customers\u2019 purchasing decisions and on your overall marketing strategy.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;3%&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; constrain_group_6=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;static&#8221; advanced_gradient_angle=&#8221;65&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;advanced&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;7%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2>PR strategies for <em>improved<\/em> brand perception<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]The landscape of public relations has changed markedly with the rise of digital media. To improve your brand perception, it is essential to implement contemporary <em>PR strategies<\/em>. This requires a comprehensive understanding of the tools and platforms that reach and influence your target groups. Below, we look at proven measures you can use to strengthen your brand\u2019s image.[\/vc_column_text]<div class=\"nectar-fancy-ul font_size_desktop_0vw font_line_height_1-6\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Press releases: a traditional but effective instrument for sharing important company news.<\/li>\n<li>Social media: use platforms such as Facebook, Twitter and LinkedIn to enter into direct dialogue with your target group.<br \/>\nNewsletters: regular updates keep customers informed and strengthen customer loyalty.<\/li>\n<li>Brochures: high-quality printed materials help present your brand credibly.<\/li>\n<li>Business events: events offer an excellent opportunity to showcase your company and its products.<\/li>\n<\/ul>\n <\/div>[vc_column_text css_animation=&#8221;fadeInUp&#8221;]Taking part in talks and business events, as well as being present in relevant media, plays an important role in shaping public opinion. The table below shows how different PR measures can be used specifically to improve brand perception.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.95&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; 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column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_horizontal_list_item class=&#8221;fs-hl-head&#8221; columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h6&#8243; col_2_text_element=&#8221;h6&#8243; col_3_text_element=&#8221;h6&#8243; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Channel&#8221; col_2_content=&#8221;Purpose&#8221; col_3_content=&#8221;Strength&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Press releases&#8221; col_2_content=&#8221;Informing about company developments&#8221; col_3_content=&#8221;Reaching media and multipliers&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Social media&#8221; col_2_content=&#8221;Interaction and closeness to customers&#8221; col_3_content=&#8221;Immediate feedback and virality&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Newsletters&#8221; col_2_content=&#8221;Customer loyalty and information distribution&#8221; col_3_content=&#8221;Personalised content and direct communication&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Brochures&#8221; col_2_content=&#8221;Advertising and information&#8221; col_3_content=&#8221;Long-term availability and reference material&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Business events&#8221; col_2_content=&#8221;Networking and product presentation&#8221; col_3_content=&#8221;Personal contact and live brand experience&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.95&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]To be successful in the long term, these instruments should be applied not just on a one-off basis, but as part of an integrated PR strategy. Such a strategy makes it possible to synchronise different measures around your brand\u2019s core messages and to steer and improve your <em>brand perception<\/em> sustainably.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fcc827&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1711464411509{margin-bottom: 45px !important;}&#8221; max_width=&#8221;800&#8243;]If you choose Fullstop Public Relations, you rely on the expertise and experience that your <span style=\"font-weight: 400;\">brand needs to improve<\/span>.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][nectar_btn size=&#8221;jumbo&#8221; button_style=&#8221;see-through&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;fontawesome&#8221; url=&#8221;tel:+491705288580&#8243; text=&#8221;Call us on +49 170 5288 580&#8243; icon_fontawesome=&#8221;fa fa-phone-square&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; 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column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2>Analysis methods and competitor monitoring for <em>PR<\/em><\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]Knowing where you stand and keeping an eye on your competitors are decisive steps in developing a goal-oriented PR strategy. To stand out positively from the competition and address your target groups effectively, well-founded analysis methods must be applied.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Status quo analysis of corporate communications<\/h3>\n<p>Begin with a detailed analysis of your current corporate communications. Examine past PR activities, identify strengths and weaknesses, and assess how your company is currently perceived by the public. This creates a solid basis for further developing your PR strategy.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Competitor analysis in PR<\/h3>\n<p>For an effective PR competitor analysis, you should look closely not only at your direct competitors, but also at best practices and standards within your industry. Analyse how similar organisations shape their PR activities, which channels they use and which messages they convey.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Selecting and analysing target groups<\/h3>\n<p>The <em>target group analysis<\/em> for PR is a significant element of the PR strategy. Define precise target group profiles based on demographic data, interests and media behaviour. Precise knowledge of your target group enables you to develop tailored messages that have an impact and build trust.<br \/>\nThese analyses form the basis on which you can develop a PR strategy that helps you stand out clearly from the competition and reach your target groups more effectively.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Using targeted PR measures and instruments<\/h3>\n<p>Successful PR work relies on targeted PR measures and the deliberate use of PR instruments. The task is to identify the tools that suit your corporate vision and use them in a way that conveys your messages effectively and achieves the desired external impact. Traditional methods such as press releases play a role just as much as modern approaches that involve social networks.<br \/>\nA considered approach to media relations builds trust and establishes relationships with key players in your industry. Social media additionally offer the chance to communicate directly and immediately with your target group, fostering greater engagement and interactivity.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.95&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; 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column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h3&#8243; col_2_text_element=&#8221;h3&#8243; col_3_text_element=&#8221;h3&#8243; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;PR instrument&#8221; col_2_content=&#8221;Purpose&#8221; col_3_content=&#8221;Benefit&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Press releases&#8221; col_2_content=&#8221;Communicating the latest developments and events&#8221; col_3_content=&#8221;Attention from media and opinion leaders&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Advertorials&#8221; col_2_content=&#8221;Placing content in an editorial environment&#8221; col_3_content=&#8221;Greater credibility through journalistic context&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Social media&#8221; col_2_content=&#8221;Dialogue with the community and increased brand presence&#8221; col_3_content=&#8221;Fast feedback and leveraging the viral effect&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Newsletters&#8221; col_2_content=&#8221;Regular information and customer loyalty&#8221; col_3_content=&#8221;Continuous presence and direct contact with the target audience&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Sponsoring&#8221; col_2_content=&#8221;Image building and reaching new target groups&#8221; col_3_content=&#8221;Positive corporate image by supporting relevant events&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]By using these <em>PR instruments<\/em> you systematically strengthen your company\u2019s reputation and actively work on shaping your public perception. Bear in mind that the key to success lies in combining and coordinating the individual measures \u2013 only then do you create a coherent overall picture and achieve your communication goals effectively.[\/vc_column_text]<div class=\"nectar-fancy-ul font_size_desktop_22px font_size_tablet_18px font_line_height_1-6\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Regularly analyse the success of your chosen PR measures.<\/li>\n<li>Adapt your strategy to changing market conditions.<\/li>\n<li>Rely on targeted PR measures that serve your business goals.<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; 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column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;static&#8221; advanced_gradient_angle=&#8221;65&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;advanced&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;7%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2>Digital transformation and its relevance for <em>modern PR work<\/em><\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]In our connected world, <em>digital transformation<\/em> plays a central role in the development and implementation of modern PR work. It enables innovative ways of interacting with target groups, placing brand messages in a targeted manner and increasing companies\u2019 visibility through <em>digital transformation in PR<\/em> .[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; constrain_group_8=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; row_name=&#8221;Save Time&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;7\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; delay=&#8221;150&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Using social media channels<\/h3>\n<p>With advancing digitalisation, social media PR strategies have become established, making it possible to communicate with the target group in real time. They have a direct effect on the corporate image and decisively influence public perception.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; delay=&#8221;300&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"nectar-fancy-ul font_size_desktop_22px font_size_tablet_18px font_line_height_1-6\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Applying SEO techniques to increase visibility and reach<\/li>\n<li>Developing targeted content that is shared via social media<\/li>\n<li>Creating storytelling experiences to build emotional connections<\/li>\n<li>Integrating multimedia elements such as videos and infographics into the content strategy<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; row_name=&#8221;Save Time&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;7\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; delay=&#8221;150&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>The importance of content strategies<\/h3>\n<p>At the core of every <em>content strategy<\/em> is the creation and distribution of valuable content that both informs and entertains. Content strategies ensure that relevant messages reach your target groups and thus contribute effectively to branding and thought leadership.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; delay=&#8221;300&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"nectar-fancy-ul font_size_desktop_22px font_size_tablet_18px font_line_height_1-6\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Applying SEO techniques to increase visibility and reach<\/li>\n<li>Developing targeted content that is shared via social media<\/li>\n<li>Creating storytelling experiences to build emotional connections<\/li>\n<li>Integrating multimedia elements such as videos and infographics into the content strategy<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.95&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Technological trends in the PR industry<\/h3>\n<p>Ongoing technological progress has produced innovative PR instruments that make it possible to reach target groups even more precisely and deepen interactions. Making effective use of these technologies is essential for forward-looking PR work.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; 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icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Technology&#8221; col_2_content=&#8221;Application&#8221; col_3_content=&#8221;Benefit for PR&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Artificial intelligence&#8221; col_2_content=&#8221;Automated sentiment analysis tool&#8221; col_3_content=&#8221;Capturing the tone of coverage and social mentions&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Big data analytics&#8221; col_2_content=&#8221;Data-driven insights for target group analysis&#8221; col_3_content=&#8221;Precise targeting and campaign performance measurement&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Augmented reality (AR)&#8221; col_2_content=&#8221;Augmented reality experiences for storytelling&#8221; col_3_content=&#8221;Increased user engagement and brand loyalty&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Chatbots and messaging services&#8221; col_2_content=&#8221;Customer communication and support&#8221; col_3_content=&#8221;24\/7 availability and efficient handling of customer enquiries&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Sponsoring&#8221; col_2_content=&#8221;Image building and reaching new target groups&#8221; col_3_content=&#8221;Positive corporate image by supporting relevant events&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]Adopting these <em>technological trends<\/em> in your PR strategy ensures that you stand out from the competition and that your corporate communications remain resilient and adaptable.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; constrain_group_6=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; 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text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2><em>Measuring and evaluating<\/em> PR success<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]To make the success of your PR work visible, a well-founded <em>measurement of PR success<\/em> is indispensable. Selecting and defining meaningful PR KPIs enables you to assess the impact of your PR measures and thus draw conclusions for future strategies.<\/p>\n<p>Successfully evaluating PR results means capturing not only quantitative but also qualitative successes. Both the reach of your messages and their influence on your company\u2019s image and revenue are of interest here.<\/p>\n<p>The following table illustrates important PR KPIs that you can use to measure the effectiveness of your PR measures:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; class=&#8221;fslp-fullbleed fslp-imgrow&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"fslp\">\n<div class=\"fslp-imgband\" style=\"--img:url(https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2026\/10\/leistung-7693109.jpg)\"><\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; 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tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_horizontal_list_item columns=&#8221;4&#8243; column_layout_using_4_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_4_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h3&#8243; col_2_text_element=&#8221;h3&#8243; col_3_text_element=&#8221;h3&#8243; col_4_text_element=&#8221;h3&#8243; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;PR KPI&#8221; col_2_content=&#8221;Purpose of measurement&#8221; col_3_content=&#8221;Possible data sources&#8221; col_4_content=&#8221;Evaluation criterion&#8221;][nectar_horizontal_list_item columns=&#8221;4&#8243; column_layout_using_4_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_4_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; col_4_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Media coverage&#8221; col_2_content=&#8221;Visibility in the media&#8221; col_3_content=&#8221;Media monitoring services&#8221; col_4_content=&#8221;Number of articles and tonality&#8221;][nectar_horizontal_list_item columns=&#8221;4&#8243; column_layout_using_4_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_4_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; 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col_4_content=&#8221;Page views, time on page&#8221;][nectar_horizontal_list_item columns=&#8221;4&#8243; column_layout_using_4_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_4_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; col_4_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Leads and conversions&#8221; col_2_content=&#8221;Generating prospects and customers&#8221; col_3_content=&#8221;CRM systems and analytics&#8221; col_4_content=&#8221;Lead volume and conversion rate&#8221;][nectar_horizontal_list_item columns=&#8221;4&#8243; column_layout_using_4_columns=&#8221;even&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_4_text_align=&#8221;left&#8221; col_1_text_element=&#8221;p&#8221; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; col_4_text_element=&#8221;p&#8221; font_family=&#8221;h6&#8243; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Survey results&#8221; col_2_content=&#8221;Image and brand perception&#8221; col_3_content=&#8221;Market research, survey tools&#8221; col_4_content=&#8221;Awareness and attitudes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]It is important that you review your PR KPIs regularly and adjust your strategy where necessary. Carry out a thorough analysis after every PR campaign in order to keep learning and optimise your PR work.<br \/>\nA <em>proactive measurement of PR success<\/em> gives you the chance not only to celebrate your current achievements, but also to build future PR strategies on a data-based foundation.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fcc827&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1712245212854{margin-bottom: 45px !important;}&#8221; max_width=&#8221;800&#8243;]Contact us to discuss your PR success.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][nectar_btn size=&#8221;jumbo&#8221; button_style=&#8221;see-through&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;fontawesome&#8221; url=&#8221;tel:+491705288580&#8243; text=&#8221;Call us on +49 170 5288 580&#8243; icon_fontawesome=&#8221;fa fa-phone-square&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(0,0,0,0.05)&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; constrain_group_6=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;static&#8221; advanced_gradient_angle=&#8221;65&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;advanced&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;7%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; animation_offset=&#8221;90%&#8221;][nectar_animated_shape shape_color=&#8221;#fed34a&#8221; width_desktop=&#8221;10vw&#8221; animation=&#8221;none&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; animation_movement_intensity=&#8221;0.6&#8243; animation_movement_persist_on_mobile=&#8221;true&#8221; position_desktop=&#8221;absolute&#8221; top_position_desktop=&#8221;0&#8243; left_position_desktop=&#8221;0&#8243; translate_y_desktop=&#8221;-30%&#8221; translate_x_desktop=&#8221;-50%&#8221; zindex=&#8221;-1&#8243;][nectar_highlighted_text scribble_color=&#8221;#000000&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;thin&#8221; scribble_speed=&#8221;1.8s&#8221; scribble_easing=&#8221;ease_in_out&#8221; custom_font_size=&#8221;3vw&#8221; id=&#8221;circle-highlight2&#8243; font_line_height=&#8221;1.4&#8243; font_size_tablet=&#8221;4vw&#8221; font_size_phone=&#8221;5vw&#8221; delay=&#8221;1000&#8243;]\n<h2>Conclusion<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]Creating and implementing a tailor-made PR strategy is indispensable today if you want to hold your own in the digital world and shape your corporate image positively. Whether it is a matter of being prominently noticed in times of information overload, building trust among your target group or gaining a clear lead over your competitors \u2013 successful PR work is the key to achieving these goals.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]In practice, this means that a wide range of measures and instruments must be planned and implemented strategically. Through the targeted use of press releases, social media campaigns, business events and other PR tactics, your company will be able to create a coherent and convincing narrative that shapes public perception for the long term.[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]The PR strategy conclusion is therefore this: with a cleverly crafted PR strategy, you not only establish a positive image but also create real added value for your company. Successful PR work means always being at the pulse of the times, anticipating new trends and putting your own brand skilfully in the spotlight. Fullstop Public Relations, based at Liselotte-Herrmann-Stra\u00dfe 11, 10407 Berlin, sees itself as your expert and partner on this path and supports you with professional expertise in developing and realising your individual PR goals. You can reach us for advice on <a href=\"tel:+491705288580\">+49 170 5288 580<\/a> \u2013 we look forward to hearing from you.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; 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bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fast&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][nectar_responsive_text font_size_desktop=&#8221;3vw&#8221; font_size_tablet=&#8221;5vw&#8221; font_size_phone=&#8221;8vw&#8221; font_line_height=&#8221;1.1&#8243;]\n<h3>FAQ<\/h3>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][toggles style=&#8221;minimal_shadow&#8221; accordion=&#8221;true&#8221; accordion_starting_functionality=&#8221;default&#8221; border_radius=&#8221;20px&#8221;][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;What is meant by a PR strategy&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]A PR strategy is a plan aimed at shaping and positively developing a company\u2019s image in order to win the trust of the target group and increase brand awareness. It encompasses targeted communications measures and tools, used in both traditional and digital media, to spread the company\u2019s message effectively and support business success.[\/nectar_responsive_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;Why is reputation management important for a company\u2019s success?&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]Reputation management is crucial because it shapes a company\u2019s reputation and standing in the market. A strong reputation can strengthen trust among customers and stakeholders, which in turn influences purchasing decisions and contributes to long-term customer loyalty. Good reputation management also helps you to respond faster and more effectively in a crisis.[\/nectar_responsive_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;How does a PR concept differ from a PR strategy?&#8221;][vc_column_text]A PR concept, also known as a PR plan, is the concrete development of individual PR measures and activities geared towards specific goals. A PR strategy, by contrast, is the overarching framework that contains the long-term goals, the company\u2019s positioning and the direction of all communications work, and guides the PR concept.[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;How can PR strategies improve brand perception?&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]By implementing tailored PR strategies, the perception of a brand can be positively influenced. This is achieved through consistent, targeted messages, the building of trust, a presence in relevant media and the use of digital channels to increase the brand\u2019s reach and visibility and consolidate its image.[\/nectar_responsive_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;How important is competitor analysis in PR work?&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]Competitor analysis is a critical part of PR work, as it helps to identify your own strengths and weaknesses and to stand out from the competition. It provides valuable insights into market trends, target groups and competitors\u2019 strategies, which is essential for aligning and adapting your own PR strategy.[\/nectar_responsive_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;Which PR measures are considered particularly effective?&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]Effective PR measures can take many forms and should be guided by the company\u2019s specific goals and target group. Press releases, media relations, social media campaigns, influencer collaborations, content marketing and events are some examples of measures considered effective for improving corporate communications and increasing visibility.[\/nectar_responsive_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;How does digital transformation affect PR work?&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]<span style=\"font-weight: 400;\">Digital transformation has profoundly changed PR work by giving rise to new communications channels and platforms. Social media platforms and digital technologies enable companies to reach their target groups directly and in real time, share dynamic content and use detailed data analysis for strategic decisions.<\/span>[\/nectar_responsive_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;How and why should PR success be measured?&#8221;][nectar_responsive_text font_size_min=&#8221;14px&#8221; font_size_max=&#8221;20px&#8221; font_size_desktop=&#8221;1.1vw&#8221; font_line_height=&#8221;1.6&#8243;]PR success should be measured in order to assess the impact of PR measures on corporate goals and to review the effectiveness of the PR strategy. By using KPIs such as media reach, engagement rates or conversion rates, PR professionals can learn and make improvements to continuously optimise their PR work.[\/nectar_responsive_text][\/toggle][\/toggles][\/vc_column][\/vc_row][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fed34a&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;20px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h4>Everything about PR<\/h4>\n[\/vc_column_text][vc_wp_custommenu nav_menu=&#8221;46&#8243;][\/vc_column][\/vc_row][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; 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column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fed34a&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;20px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h4>Our PR agency locations<\/h4>\n[\/vc_column_text][vc_column_text]<a href=\"https:\/\/maps.app.goo.gl\/oETmfsUn4e6itCGS9\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1174\" src=\"https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge-300x77.png\" alt=\"\" width=\"300\" height=\"77\" srcset=\"https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge-300x77.png 300w, https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge.png 462w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<a href=\"https:\/\/maps.app.goo.gl\/nkKayEeXfnXJgUwN8\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1174 size-medium\" src=\"https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge-300x77.png\" alt=\"\" width=\"300\" height=\"77\" srcset=\"https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge-300x77.png 300w, https:\/\/www.fullstoppr.com\/wp-content\/uploads\/2024\/04\/google-badge.png 462w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; class=&#8221;fslp-fullbleed fslp-ctaband-row&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"fslp\">\n<div class=\"fslp-ctaband\">\n<div class=\"c y\"><span class=\"fslp-kicker\">Free, no strings attached<\/span><\/p>\n<h2>How loud is your brand?<\/h2>\n<p>Status quo, market, competitors, media and AI search: our PR analysis shows where you stand today and which story matters now.<\/p>\n<p><a class=\"fslp-btn\" href=\"https:\/\/www.fullstoppr.com\/en\/free-pr-analysis\/#anfrage\">Request your free PR analysis <span class=\"arr\">\u2192<\/span><\/a><\/div>\n<div class=\"c k\"><span class=\"fslp-kicker\">Workshops<\/span><\/p>\n<h2>Get your team ready for the spotlight.<\/h2>\n<p>PR strategy, media training, crisis communication or GEO: focused workshops in Berlin, Vienna or online.<\/p>\n<p><a class=\"fslp-btn\" href=\"https:\/\/www.fullstoppr.com\/en\/workshops\/\">Request a workshop <span class=\"arr\">\u2192<\/span><\/a><\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_content&#8221; 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